Oct 24

Words That Work Like Magic
admin

Here are some words that rental agents should replace in their vocabulary. Do not use the old and false sounding words that most agents use.

Instead Of:	Say This:
Monthly Rent	Monthly Investment
Lease	Paperwork, Form or Agreement
Objection	Area of Concern
Sign	Ok, Authorize, Approve, Autograph, Endorse
Deal	Opportunity or Transaction
Pitch	Presentation
Customer	People we Serve
Appointment	Visit
Commission	Fee for Services
Cheaper	More Economical
Looker	Researcher
Prospect	Potential Clients or Future Clients
Problem	Challenge

This article is attributed to Tom Hopkins work book that was given to me at the seminar I attended in August of 2011. I have customized it for rental agents. I encourage everyone to go to Tom Hopkins boot camp seminar in Scottsdale, AZ held once a year. It will change your life. At the very least, read his book, “How to master the art of selling!”